Small Business Branding Ideas & Strategies
branding is the first impression to the visual representation of your small business, products, and services. the following images represent small business branding work that concentric elements art directed and designed to bring these brands to life.

Friend Communications Identity Logo
this logo represents the dialogue between consumers and businesses in the outdoor recreation industry. the power is represented by the lightning bolt which is slightly askew to represent thinking and working - outside the box - to keep the dialogue fresh.

Friend Communications Identity Package
fresh in its delivery, the friend communications identity package - represented by this business card - shows the delivery of the brand mark in a variety of colors to keep the small business brand icon fresh and useful in a wide variety of mediums.

ReservationFriend.com Branding Logo
reservationfriend.com - the core online reservation product developed by friend communications - carries forward the clean lines of the branding with an empasis on the word friend - driving home the core philosophy of the organiztion - delivering a friendly online experience!

Camping.com Online Enterprise Brand
camping.com - the premier resource for all things camping - engages consumers and small business owners with a simple, sleek logo - easily be recognized that answers the obvious question - where do you look for camping information? - camping.com! marketing ideas that delivered cohesive branding!

CampingFriend.com Sub-brand Camping.com
campingfriend.com - a sub-brand and portal of camping.com, show a logo that displays the intersection of consumers surfing the net to find an online friendly options for locating camping locations. clean, concise and visually appealing!

CampingAds.com Branding Identity For Ad Network
campingads.com is an advertising network for providing a viable means for outdoor recreation suppliers to reach outdoor recreation enthusiasts simply, easily and affordably. the logo is a no muss, no fuss, straight-forward approach that tells you what it is in a no brainer style!

RVSales.com Online Enterprise
classified, pre-owned sales of rvs is a huge business. rvsales.com capitalized on this opportunity - in an entrepreneurial way! concentric elements capitalized on the obvious classified listing concept with a circular motion of red to indicate...gotta see this rv for sale!

Inspected and Protected Product Logo
carrying forward the color palate of rvsales.com, this logo was designed to show the protection consumers will enjoy with they buy pre-owned rv that has been inspected and protected by an rvsales.com authorized dealer.

RVSales Identity Package
the rvsales.com identity packages incorporates the entire color palte of the brand and imagery in the dual-sided business cards and letterhead. immediate impact and brand recognition driven home...front to back!

Hotel Information Systems 1st Generation Identity
post acquistion of its primary competitors, mai systems needed a quick re-brand for its hospitality solutions division and chose the name of one of its acquired entities - hotel information systems. represented is the first generation logo that was used for two years, post acquisition.

Hotel Information Systems 2nd Generation Identity
global in its dominance as a leading front-office management solutions provider for the hospitality industry, the hotel information systems logo was re-designed to evoke the global capabilities, breadth of technology solutions, and dominance of hotel information systems in the industry.

UltimateGayWeddings.com Brand Identity
artistic and hip in nature, the ultimategayweddings.com logo simply represents art! interpreted partially as a champagne flute or a garden trellis...the interpretations both work well to evoke ultimate gay weddings, committment ceremonies, and civil union celebrations!







